Your Step-By-Step Guide To Creating A Knockout Public Roadmap



In the world of software product management, public roadmaps are essential. They allow you to share your product’s progress with both customers and investors in a clear and concise manner. But how do you go about creating effective public roadmaps? What should they include? And how often should they be updated? In this guide, we will answer all of these questions and more, helping you create the perfect roadmap for your product. We’ll cover topics such as what information should be included in a roadmap and when it should be updated – plus some top tips from experienced product managers. Read on to discover everything you need to know about creating knockout public roadmaps.


What is a Public Roadmap?


A public roadmap is a high-level overview of the planned work for a product or project, shared openly with stakeholders and the general public. It typically includes key dates and milestones, and may also include more detailed information such as features, user stories, and technical tasks.

Public roadmaps are an essential tool for transparency and communication in product development. They help build trust with stakeholders by sharing plans and progress openly, and they keep everyone on the same page by providing a clear overview of what’s been done and what’s still to come.

When creating a public roadmap, it’s important to strike the right balance between detail and simplicity. Too much detail can be overwhelming, while too little can make the roadmap seem vague or meaningless. The best public roadmaps strike a balance between the two, providing just enough information to give stakeholders a clear idea of what’s happening without getting bogged down in the details.


Why create a Public Roadmap?


There are many reasons to create a public roadmap. A public roadmap can help you communicate your product vision and strategy to customers, partners, and investors; it can increase transparency and build trust; it can improve customer satisfaction by setting expectations; and it can help you make better product decisions by soliciting feedback from stakeholders.

Creating a public roadmap can be a daunting task, but there are many resources and templates available to help you get started. The most important thing is to start small and be flexible – your roadmap will evolve over time as your product evolves.


How to create a Public Roadmap


When it comes to creating a public roadmap, there are a few key things you’ll want to keep in mind. First, be sure to align your roadmap with your company’s strategy. This will ensure that everything you’re working on is driving towards the same goal.

Once you have your strategy aligned, it’s time to start mapping out what you need to do to achieve your goals. Break things down into smaller pieces so that you can better track your progress. As you make progress on each task, be sure to update your roadmap so that everyone can see your progress.

Finally, don’t forget to communicate your roadmap to everyone who needs to know about it. This includes shareholders, employees, and customers. By doing this, you’ll ensure that everyone is on the same page and knows what needs to be done in order for your company to succeed.


What to include in your Public Roadmap


If you’re thinking about creating a public roadmap for your product or service, there are a few key things you’ll want to include to make it truly effective. Here’s what we recommend:

  1. A clear overview of your product or service: What does it do? Who is it for? Why would someone use it?
  2. Your development timeline: What are the main phases of development? When can users expect to see new features and updates?
  3. Key milestones: What are the biggest achievements you’re aiming for during each phase of development?
  4. Communication plans: How will you keep users updated on your progress? What channels will you use (e.g. blog posts, email newsletters, in-app notifications)?
  5. User feedback: How will you collect user feedback and incorporate it into your roadmap?
  6. Regular updates: How often will you update your roadmap? At minimum, we recommend doing so every quarter.

By including all of these elements in your public roadmap, you’ll give stakeholders a clear picture of what to expect from your product or service – and how they can be involved in its development.


How to keep your roadmap up-to-date


Your roadmap is only as good as how up-to-date it is. If you want your roadmap to be a useful tool for planning and keeping stakeholders updated, you need to make sure it’s always accurate. Here are some tips for keeping your roadmap up-to-date:


  1. Set up a process for collecting feedback and input from stakeholders.

Make sure you have a system in place for collecting feedback and input from all of your stakeholders. This could include regular check-ins, surveys, or even just informal conversations.


  1. Make updates regularly.

Set aside time each week or month to review and update your roadmap. As new information comes in, make sure to adjust your plans accordingly.


  1. Be flexible.

Be prepared to change your plans as the situation demands it. Things will inevitably come up that you didn’t foresee, so don’t be afraid to pivot when necessary.


  1. Communicate changes to stakeholders promptly.

Whenever you make changes to your roadmap, be sure to communicate those changes to all relevant stakeholders promptly. This will help ensure that everyone is on the same page and avoid any confusion down the line.




Crafting a public roadmap is an essential part of any product team’s success. From clearly outlining your vision and objectives to keeping everyone informed on progress, it’s a tool that you can use to make sure your product launches are successful. Our guide has shared some key tips when creating knockout public roadmaps which will help you communicate better with stakeholders and customers alike, no matter how complex the challenge or project is. By taking these steps, you can ensure that every launch is met with enthusiasm from those most important for its success.

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